Be So Nice To Your Customers That They Won't Believe It
Be thoughtful. Provide a pleasant, easily navigable shopping experience. Chances are you hear the same questions over and over again from potential customers.
Be impeccable with your words. Provide accurate product or service descriptions, and only make promises you can keep. You are better off under promising and over delivering than vice versa.
Be polite. Your customers enjoy hearing their own names, and they like to hear “please” and “thank you” as much as you do. It’s free to provide service with good manners, and you are grateful for their business, aren’t you? Say so with your actions and your words. Over and over and over. Do this every day with every customer.
Be accountable.If you make a mistake, admit it, apologize, and make it up to the customer. A refund is less expensive – both financially and emotionally – than bad press from an unhappy customer.
Be accessible. Make it easy to contact you. Use your full name. Respond promptly to all emails or calls from customers. Listen to and respond to what customers are asking or saying about your business.
Be generous.Reward your clients with unexpected benefits. This could be a small gift added to the purchase, or a coupon for their next shopping experience with you.